推荐理由：Learn the Loyalty-Building Secrets of Distinguished—and Exceptionally Successful—Service Companies. Exceptional Service, Exceptional Profit is a must-read gui...
推荐理由：The groundbreaking concept of the value chain introduces a whole new way of understanding what a firm does. Its powerful framework provides the tools to underst...
推荐理由：Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. In this book, Porter intr...
推荐理由：This book offers a collection of innovative and practical ideas from The Boston Consulting Group on strategy, providing insights and lessons for executives, ent...
推荐理由：This book is a comprehensive guide to the film industry and making movies. It covers everything from setting a scene to securing financing. If you want to know ...
推荐理由：Dr. Marcia Angell's book brings to light the alarming truth of how pharmaceutical companies have become marketing machines that prioritize profits over the disc...
