Web Analytics 2.0(Pap/Cdr Edition)

WebAnalytics2.0byAvinashKaushikisamust-readforanyoneseekingtobecomeananalyticsexpert.Thisbookoffersacomprehensiveguidetodrivingdata-baseddecisionsandgainingacompetitiveadvantageusingwebdata.Theauthorintegrateswebsiteanalyticstoolswithqualitativedata,testingandexperimentation,andcompetitiveintelligencetoprovidereaderswithdetailedstrategicguidanceandpracticaladvice.Thebookisdividedintosevensections,eachofferingauniqueperspectiveonwebanalytics:1.The“data-drivenmindset“introducesthenotionofbeingdata-drivenanddiscussestheimportanceofcreatingmetricsandKPIsthatalignwithorganizationalobjectives.2.The“datacollection“sectionfocusesonthedifferentkindsofwebdataavailableandhowtocollectthisdata.3.The“dataanalysis“sectionteachesreadershowtoanalyzewebdataandidentifytrends.4.The“actionableinsights“sectionpresentsstrategiesforusingwebdatatocreateactionableinsightsanddrivebusinessdecisions.5.The“experimentationandtesting“sectioncoversA/Bandmultivariatetestsandhowtousethemtoimprovewebsiteperformance.6.The“competitiveintelligence“sectionprovidesguidanceonhowtousedatatounderstandandanalyzecompetitors.7.The“data-drivenleadership“sectioncovershowtobecomeadata-drivenleadercapableofdrivingchangeinanorganization.Overall,WebAnalytics2.0isanessentialguideforanyorganizationaimingtobecomemoredata-drivenandanyindividualseekingtobecomeananalyticsexpert.Thebookiseasytoread,andtheauthor'swritingstyleisengagingandinformative.Thebookofferspracticaladviceonhowtousedatatodrivebusinessdecisionsandgainacompetitiveadvantage.Itisamust-readforanyonelookingtoimprovetheiranalyticalskillsandbecomeanexpertinwebanalytics.