Marketing Management营销管理全球版 英文原版
图书信息
书名：Marketing Management营销管理全球版 英文原版作者：Philip Kotler,菲利普·科特勒,Kevin Lane Keller,凯文·莱恩·凯勒
包装：Paperback
页数：816页
出版社：Pearson Education
出版时间：2011-4-27
图书简介
Marketing Management is an essential guide for anyone interested in the world of marketing. It covers a wide range of topics, including defining marketing for the 21st century, gathering information and scanning the environment, connecting with customers, building strong brands, shaping the market, delivering value, communicating value, and creating successful long-term growth. The authors incorporate the latest changes in today's marketing theory and practice, ensuring that students have a competitive edge in the ever-changing world of marketing. The book is also available with mymarketinglab, Pearson's online tutorial and assessment platform. The comprehensive content and up-to-date information make Marketing Management an invaluable resource for students, professionals, and anyone interested in the field of marketing.
推荐理由
Marketing Management is a must-read for anyone interested in marketing, whether you're a student, a professional, or just curious about the field. The book covers all aspects of marketing, from defining marketing in the 21st century to managing a holistic marketing organization. The authors provide an in-depth understanding of the latest changes in marketing theory and practice, ensuring that readers have a competitive edge in the field. The book is also available with mymarketinglab, an online tutorial and assessment platform. I highly recommend Marketing Management for anyone looking to stay abreast of the latest in marketing theory and practice.
