Rules for Revolutionaries

Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries. ‘Rules for Revolutionaries’ is a book that presents excellent guidelines for those who want to become revolutionaries. Kawasaki’s experiences have taught him that in order to create groundbreaking products and services, one must take a different approach than conventional wisdom dictates. To make these ground-breaking innovations become a reality, you must first ‘Create Like a God’. This means analyzing the problems at hand and approaching them with a solid strategy. Next, one must ‘Command Like a King,’ making insightful and strategic decisions that will take your product to the top. The final step is to ‘Work Like a Slave’. Hard work and dedication are essential to take your revolutionary idea and turn it into reality. This book is filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette. Kawasaki’s book is an essential guide to help entrepreneurs, engineers, inventors, managers, and small business owners turn their visions into reality, and their ideas into customer magnets. If you want to create a truly innovative product, this book offers the inspiration and tools needed to make it happen.