Predictably Irrational: The Hidden Forces That Shape Our Decisions[怪诞行为学]

Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely is a fascinating exploration into the reasons behind our irrational decisions. Through a series of experiments and case studies, Ariely uncovers the hidden psychological forces that influence our choices, showing how we are often swayed by factors such as relativity, social norms, and arousal. Additionally, he reveals the common fallacies that we are prone to when it comes to supply and demand and the cost of zero cost. This book is a must-read for anyone interested in understanding human behavior and decision-making. It offers invaluable insights into our thought processes, and the underlying motivations that often drive our behavior. Ariely's writing is engaging and accessible, offering a unique blend of humor and intelligent analysis. His research will challenge readers to reconsider their own assumptions about economics and the choices they make every day. If you want to gain a deeper understanding of what drives our decisions, read Predictably Irrational. It will help you to become more aware of your own biases, and to make more informed choices in your personal and professional life.