Blue Ocean Strategy 蓝海战略 英文原版

In a world where competition is fierce and overcrowded industries lead to oversaturation, “Blue Ocean Strategy” stands out as a game-changing approach to success. Written by W. Chan Kim and Renee Mauborgne, the book presents a systematic approach to making the competition irrelevant, by creating uncontested market spaces ripe for growth. The authors’ research reveals that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Instead, lasting success comes from creating “blue oceans” of untapped new market spaces. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.“Blue Ocean Strategy” outlines six principles that show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy. The book provides a proven analytical framework and the tools for successfully creating and capturing blue oceans.This book challenges traditional thinking about strategy and offers a fresh approach to success. Through its unique and practical insights, readers will discover how to create and capture new market spaces, outperform the competition, and achieve sustained profitable growth. It’s a must-read for any company that wants to thrive, not just survive, in today’s competitive landscape.