Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management[凯洛格论商标]

Kellogg on Branding, by the faculty of the Kellogg School of Management, is a must-read for marketers and business leaders who want to stay ahead of the game. This comprehensive book covers all aspects of branding, from key concepts to implementation. The book provides insights from respected Kellogg marketing professors and senior managers who have successfully developed and managed brands. The book covers everything from brand positioning and design to brand extensions and services branding. It also includes strategies for building a brand-centered organization that can help drive marketing success. What sets this book apart is the real-world examples and insights from senior managers who have fought branding battles and won. This book is a valuable resource for marketers who want to learn proven approaches for solving marketing challenges and seizing marketing opportunities.