Uprising: How to Build a Brand-and Change the World-By Sparking Cultural Movements

Uprising is a groundbreaking book that challenges traditional marketing practices and offers a fresh approach for building brands and connecting with people. The central idea of the book is that movements are the new way forward for anyone trying to win customers' loyalty, influence public opinion, and even change the world.Author Scott Goodson, founder and CEO of cultural movement agency StrawberryFrog, shares his insights on how to harness the power of movements to create a brand uprising. Goodson examines the cultural transformation that is taking place, in which technology is making it easier for people to share ideas and interests. He uses client case studies and contributions from movement marketing pioneers to illustrate how companies and brands can embrace the phenomenon.The insights in this book are highly practical and offer readers practical tools for connecting with people through what matters most to them. Goodson shares tips on how to create a culture within an organization that can drive a movement, leverage assets such as content and events, and adjust concepts to travel across borders and link people across cultural boundaries.Uprising is a must-read for anyone involved in marketing or business. It offers a fresh perspective on building brands, and shows how the power of movements can be harnessed to create deep connections with people. This book is highly recommended for anyone looking to build a brand that makes a difference.