管理（双语教学版）

Management (Bilingual Teaching Edition) is a comprehensive guide on enterprise establishment and development, as well as operational management. Written by O.C. Ferrell, the book is an excerpt from Business: A Changing World (10th edition), renowned in the US market. This book has been selected by many prestigious universities, such as the University of Berkeley, as a teaching material for introductory business courses and has received consistent praise for its practical approach. The book covers a wide range of topics related to enterprise management, including organization, team building, communication, and service, and manufacturing operations. The language is simple and easy to understand, and the book is suitable for higher education institutions, MBA students, business managers, and general readers interested in the field.This book is unique in that it is a bilingual teaching edition, with translators providing Chinese translations for the table of contents and some technical terms. Additionally, the book uses interesting business cases and exercises to stimulate readers' interest. Overall, Management (Bilingual Teaching Edition) is an excellent guide suitable for higher education institutions, MBA students, business managers, and general readers interested in the field of enterprise management. Its comprehensive coverage and practical approach make it an invaluable resource for anyone seeking to improve their management skills.