战略管理：课文和案例(第9版·英文版)

Exploring Strategy: Text and Cases has established itself as the top-rated management textbook in Europe for over a decade, with over a million copies sold worldwide. It is a definitive guide on the critical questions of how to grow, innovate, and change, across a range of organizations from multinational corporations to start-ups, from charities to government agencies. The book is divided into three parts, beginning with an introduction to the strategic position of organizations (Part I). This section discusses the environment, strategic capabilities, strategic purpose, and culture and strategy. Then, it moves on to strategic choice (Part II), covering business strategy, corporate strategy and diversification, international strategy, innovation and entrepreneurship, and mergers, acquisitions, and alliances. Finally, it concludes with strategy in action (Part III), which discusses evaluating strategies, strategy development processes, organizing for success, leadership and strategic change, and the practice of strategy. The book also features rich and up-to-date case studies on well-known organizations like Google, Virgin, Ryanair, and Manchester United, which help readers apply the concepts and tools of strategic management to real-world scenarios. It tackles high-profile topics such as mergers and acquisitions, globalization, and corporate governance, making it a must-read for both MBA students and practicing managers. In summary, Exploring Strategy: Text and Cases is an indispensable reference for all managers and future business leaders. Its comprehensive coverage of strategic management concepts, case studies, and practical insights make it ideal for anyone seeking to understand and implement effective strategies in today's fast-paced business environment.