创业管理：成功创办新企业(第5版·全球版）/清华管理学系列英文版教材

Entrepreneurial Management: Successfully launching new ventures (5th global edition) is a practical guide that takes readers through the entire entrepreneurial process. The book focuses on opportunity identification and implementation, following the thread that ties together opportunity and entrepreneurial spirit. It delves into every aspect of entrepreneurship - from generating and analyzing business ideas to developing resources and funding, to creating and growing an organization. Featuring detailed case studies and thought-provoking questions, this book challenges readers to explore new territories and find new solutions to real-world problems. It provides a wealth of practical tools and analysis methods, as well as valuable advice and insights learned from real-world experiences. Readers will learn how to build a solid ethical and legal foundation for a new venture, assess its financial viability and survival capability, build an effective team and secure funding. This book is an ideal textbook for students in management and entrepreneurship courses in higher education institutions, as well as an invaluable resource for aspiring entrepreneurs. It provides clear, concise and well-organized information that is easy to understand, while challenging readers to think critically and creatively. As entrepreneurship continues to be a key driver of innovation and economic growth, Entrepreneurial Management is a must-read for anyone interested in starting and growing a successful business.