A Study on the Motivational Approach of Higher Education in

A Study on the Motivational Approach of Higher Education is a valuable resource for educators and students of education and psychology. The book addresses the crucial issue of teacher incentives in universities and provides a thorough analysis of the current state of incentives. The authors start with reviewing incentive theories and models at home and abroad before conducting an empirical study by surveying teachers. The research results reveal the hierarchy of teachers' needs and the effectiveness of existing incentive measures, which lays a solid foundation for constructing a teacher incentive model.In the subsequent chapters, the book proposes a research model and hypothesis, defines and measures the variables, and collects and analyzes data through questionnaires. The results of the study are presented in a clear and concise way, along with case analysis and model validation. The book also proposes specific ways to motivate Chinese university teachers, which is of practical value for university managers and policymakers.The authors' rigorous and systematic research approach, combined with their innovative proposals, make this book a must-read for those interested in teacher incentives and educational management. It offers comprehensive insights on the topic and provides practical solutions for university managers, policymakers, and teachers.