Electronic commerce A perspcctive from china 电子商务：中国视角

Electronic Commerce: A Perspective from China is an insightful book that explores the development of e-commerce in China. The authors provide a clear and comprehensive overview of the theory and practice of e-commerce in China, covering a range of topics such as the basic program pattern of e-commerce, government and enterprise e-commerce strategies, website construction, and e-commerce logistics.One of the key strengths of this book is its coverage of the latest developments in e-commerce technology. The authors provide an in-depth analysis of the internet and its role in e-commerce, as well as an overview of common internet services such as TCP/IP and domain name management. Additionally, the book covers the implementation of electronic payments and the latest security management practices in network transactions.The authors provide valuable insights into the online promotion of e-commerce businesses, including website promotion and licensed e-mail promotion. They also cover e-marketing strategies, including segmentation, branding, pricing, channel strategy, e-marketing service strategy, marketing strategy of mobile e-commerce, and more.This book is an indispensable resource for those interested in the emerging e-commerce market in China, providing a solid grounding in the fundamental principles of e-commerce theory and practice. Whether you are a student, researcher, or practitioner in the field, Electronic Commerce: A Perspective from China is a must-read that will provide you with the knowledge and skills you need to navigate the complex world of e-commerce in China.